Anomaly Alerts

Your campaigns show the warning signs. Alfred reads them first.

Alfred tracks the trend behind every metric across every campaign — before it becomes a problem. It surfaces the warning, diagnoses the trajectory, and nudges the right person with the exact corrective action while there’s still time to act.

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See the alerts

Anomaly Detection · 1,240 signals

monitoring 24/7

CPA · last 14 days · LinkedIn

£62 → £86

Anomaly detected · 2h ago · +38% vs baseline

Signal

CPA +38% on LinkedIn prospecting

Root cause

Audience saturation · frequency 4.1×

Recommended

Shift £4,200 to Google Search

Resolve in one click

The warning. The trajectory. The action — before it breaks.

Alfred reads the direction every metric is moving and tells you what will break before it does — with the corrective action ready.

Anomaly detection

Alfred tracks the direction and velocity of every metric across every campaign — CTR decay, CPL slope, ROAS trend, frequency build — and projects how many days remain before a breach.

Root cause diagnosis

Alfred cross-references the trend against every connected signal to identify the root cause, then projects what happens if no action is taken.

Smart routing & nudge

Each warning goes to the person who can act on it — with the corrective action already written, not a metric dropped into an inbox.

Noise suppression

Alfred learns your campaign patterns and filters out weekend dips and budget pacing, so only genuine, directional trends trigger a warning.

Today’s anomaly scan

Google · Meta · LinkedIn · Amazon

See the warning, the trajectory, and the fix.

A metric crossing a threshold tells you it already broke. Alfred shows you the trend heading there, the root cause behind it, and the corrective action — before the breach.

“Meta Brand Awareness — CPL trending toward goal breach”

Critical · 3 days

CPL up £12 over 5 days at +£1.7/day. Audience frequency at 3.1× and climbing — creative has run 18 days, matching a fatigue pattern in your historical Meta data. At this rate CPL crosses the £120 threshold in 3 days unless the creative is rotated…

Signal

CVR 3.8% → 0% at 06:22 · 4.8σ deviation from baseline

Root cause

Landing page returning 404 on mobile since a 06:18 deploy

Alfred’s nudge

Rotate the Meta creative now — replacement brief ready to launch

Performance impact

Act before the breach. Not after the damage.

The cost of a declining metric compounds daily. A warning three days before a CPL breach versus discovering it in the monthly review is the difference between a creative rotation and a missed goal.

How Alfred reads trends

Alfred calculates the 7-day slope of every metric across every connected campaign — direction, velocity, and days to threshold — then projects the breach date and fires the warning with time to act.

94%

Warnings that are genuine trends

3–5d

Average advance warning

Goals missed due to late detection

Without Alfred

1.4 / quarter

With Alfred

0.3 / quarter ↓

Built for scale. Ready for your stack.

Alfred Anomaly Alerts monitors every campaign across every platform and market — routing alerts to the right person and integrating with the tools your team already uses to respond.

Role-based routing

Configure which alerts reach which roles — engineers, media managers, CMOs, CFOs — by alert type and severity. The right person gets the right alert.

Multi-platform & market

Monitor campaigns across Google, Meta, LinkedIn, and Amazon in every market, with cross-market anomaly correlation between regions.

Slack, email & in-app

Alerts delivered where your team works, with critical alerts escalating across channels if not acknowledged within a set window.

Every warning gets sharper, because Alfred remembers every trend that has ever played out.

Alfred builds a private trend library for your brand — every declining metric, every root cause, every corrective action and its outcome — so projections get more accurate and warnings fire earlier over time.

Week 1

Baselines established. 7-day normal ranges set across 12 campaigns and 6 signal types.

Week 2

First genuine anomaly caught. £2,900 overspend detected at 02:31, cap restored by 07:00.

Week 3

Seasonal suppression learned. 14 false alerts filtered — 94% genuine-alert ratio.

Week 4

Cross-market pattern detected. US CPM spike preceded UK by 4 hours — UK team alerted early.

The other five agents working alongside it.

Together, Alfred turns daily market noise into one operating rhythm for marketing, performance, creative, reporting, and growth teams.

Daily Bulletin

Kill, fix, and continue decisions for the day’s highest-impact marketing moves.

Spend Mix

Cut, shift, or spin up spend with confidence across channels and campaigns.

Creative Intel

Refresh, kill, and generate creative based on live performance signals.

Unified KPI

One view and one truth across the metrics your leaders actually use.

Anomaly Alerts

Detect, diagnose, and nudge teams before issues become reporting surprises.

AI Visibility

Score, gap, and brief your AI search presence across every major answer engine.

Get Started

Built for the leaders who decide things.

Marketing, sales, finance, operations, and the people running it all. Alfred is the intelligence layer underneath.

Seek Alfred

Get Started

Built for the leaders who decide things.

Marketing, sales, finance, operations, and the people running it all. Alfred is the intelligence layer underneath.

Seek Alfred

Get Started

Built for the leaders who decide things.

Marketing, sales, finance, operations, and the people running it all. Alfred is the intelligence layer underneath.

Seek Alfred