Unified KPI Cockpit — Alfred for Marketing
Alfred pulls every metric from every connected platform — no tab-switching, no manual exports, no spreadsheet nobody updates. One unified view of your marketing, waiting for you every morning.
Unified KPI Cockpit · live
all platforms · one source of truth
Blended ROAS
3.4×
↑ +0.3
Blended CAC
£42
↓ −£4
Conv. rate
2.8%
↓ −0.2
Spend
£124k
→
Pipeline
£1.8M
↑ +9%
Reconciled from
Meta
Amazon
GA4
Alfred unifies every KPI from every connected source into a single daily cockpit — and reconciles the conflicts so there’s one number everyone trusts.
Single source of truth
Every ad platform and analytics tool — Google, Meta, LinkedIn, Amazon, GA4, your CRM — pulled into one unified view, updated daily.
Cross-platform reconciliation
Platforms never agree. Alfred applies one consistent attribution methodology and produces a single number for every metric.
Trend intelligence
Every metric shown with its day, 7-day, and 30-day trend — and the platform driving each move.
Custom KPI views
Named views per role — CMO, performance, board — each saved and updated automatically every morning.
Conflicts reconciled today
3 of 3 resolved
ROAS
3 sources
Google Ads 3.4× · GA4 2.1× · CRM 2.6×
2.8× truth
Conversions
3 sources
Google 284 · GA4 241 · CRM 198 — deduplicated
241 truth
Spend
Reconciled
£41.2k across Google, Meta, LinkedIn, and Amazon
On plan
Methodology
Applied
Last-click, 7-day window, applied consistently across all sources
One truth
Features
Four capabilities that turn scattered platform data into a single, reliable picture of marketing performance.
01 — Single source of truth
Every platform. Every metric. One place.
Alfred connects to every ad platform and analytics tool in your stack — Google Ads, Meta Ads, LinkedIn, Amazon Ads, GA4, your CRM — and pulls every key metric into a single unified view, updated daily. No spreadsheet to maintain. No manual export. No tab-switching.
Google Ads
Meta Ads
Amazon Ads
GA4
CRM
Data sources → Alfred
Google Ads
ROAS · CPL · CVR · Spend
→
Meta Ads
ROAS · CPL · Impressions · Reach
→
ROAS · CPL · CTR · Spend
→
Amazon Ads
ROAS · ACoS · Clicks · Revenue
→
GA4 + CRM
Sessions · Conversions · Revenue
→
✦ Alfred Unified KPI Cockpit
One view · Updated 06:14
ROAS — 3 sources, 3 different numbers
Google Ads
3.4×
GA4
2.1×
CRM
2.6×
Alfred applies last-click · 7-day window · deduplication
Alfred’s truth
2.8×
One agreed number. Updated daily.
02 — Cross-platform reconciliation
One number. Agreed methodology. No more “which ROAS are we using?”
Every platform reports differently. Google Ads counts view-throughs. GA4 counts sessions. Your CRM counts closed deals. They will never agree. Alfred applies a consistent attribution methodology across all sources, deduplicates conversion events, and produces one agreed number for every metric.
Consistent attribution
Deduplication
Conflict resolution
Configurable methodology
03 — Trend intelligence
Not what the number is. Whether it’s moving in the right direction.
Every metric in the cockpit is shown with its trend — day-on-day, 7-day, and 30-day — so you always know whether performance is improving, declining, or stable. Alfred attributes each movement to the platform or campaign driving it, so the trend tells you what to do next.
Day-on-day delta
7-day trend
30-day baseline
Movement attribution
Blended ROAS
2.8× · ↑ +0.3× this week
Driven by: Google Search CTR +28% · Meta drag offsetting
Cost per Lead
£84 · ↑ +£12 this week
Caused by: Meta CPL at £142 — dragging the portfolio average up
CMO view
Blended ROAS · CPL · Revenue · CAC
Performance view
CTR · CVR · CPL · Spend by campaign
Board view
Revenue · CAC · MER · Pipeline contribution
CMO view — active
2.8×
ROAS
£84
CPL
£124k
Revenue
04 — Custom KPI views
The CMO view. The performance view. The board view.
Not every role needs every metric. Alfred lets you configure named views — a CMO view showing blended ROAS, CPL, and revenue; a performance view showing campaign-level CTR and conversion rate; a board view showing revenue, CAC, and marketing efficiency. Each saved and updated automatically every morning.
Named views
Role-based access
Saved configs
Auto-updated daily
Time impact
The Unified KPI Cockpit eliminates the morning reporting ritual — pulling exports, reconciling numbers, building the deck. Alfred does it automatically, overnight, so the team starts with the picture already assembled.
Without Alfred’s cockpit
Hours / week on manual reporting
8–12 hrs avg
Time to full portfolio picture
~2–3 hrs each morning
Conflicting numbers in weekly deck
Every week
With Alfred’s cockpit
Hours / week on manual reporting
~30 mins ↓ 94%
Time to full portfolio picture
Instant — delivered 06:14
Conflicting numbers in weekly deck
Zero — one agreed number
How Alfred assembles it. Alfred pulls data from all connected platforms after midnight, applies consistent attribution methodology, resolves conflicts, and delivers the completed cockpit before your team starts work.
Enterprise ready
Alfred Unified KPI Cockpit operates across every platform, every market, and every team — with configurable attribution, multi-brand views, and the integrations enterprise marketing organisations require.
Alfred Core — Enterprise
Every metric unified. Across every market.
From a single team to a global marketing organisation. Alfred unifies KPIs across every connected platform and every market — with consistent attribution, cross-market aggregation, and role-based view configuration.
Configurable attribution methodology
Set the attribution model, conversion window, and deduplication rules that match your organisation’s agreed measurement framework — applied consistently across all sources.
Multi-brand and multi-market
Manage separate cockpits for multiple brands and markets from one workspace, with cross-brand aggregation for portfolio-level reporting.
Role-based views and delivery
Configure named views for each role — CMO, performance team, board — and deliver the right cockpit to the right person every morning.
Platform specifications
Data sources connected
Google · Meta · LinkedIn · Amazon · GA4 · CRM
Update frequency
Daily · before 06:30
KPIs tracked
ROAS · CPL · CAC · CVR · Spend · Revenue
Attribution methodology
Configurable · last-click default
Conflict resolution
Automatic · with audit trail
Multi-brand support
Yes — separate cockpits
Data isolation
Logically isolated per customer
Customer data used for training
Never
Logically isolated
No cross-customer data
Multi-brand
API access
Alfred Core
Alfred Core stores every metric from every platform from the day you connect — building a historical KPI library that lets you query any metric over any time period without building a report.
Ask Alfred what your blended ROAS was in Q4 last year and it answers immediately — no report to run, no export to pull.
Alfred learns what normal looks like for your brand — so when a metric moves, it knows whether that’s significant or seasonal variation.
When a new CMO joins, the full historical KPI record is already there. No data archaeology, no asking the last team what the numbers were.
Alfred’s memory — KPI history
Day 1
All sources connected
Google, Meta, LinkedIn, Amazon, GA4, CRM — all pulling. Historical data imported where available.
Baseline set · Blended ROAS 1.9×
Week 2
First reconciliation conflict resolved
Google Ads 3.4× ROAS, GA4 2.1×. Alfred applied last-click 7-day. One agreed number.
Conflict rate 3 / week — all auto-resolved
Week 3
Seasonal baseline learned
Alfred identifies ROAS typically drops 15–18% in August for this brand. Alerts calibrated.
Seasonal pattern stored in Alfred Core
Week 4
CMO change
New CMO onboarded. Full KPI history — every metric, every platform, every day — immediately available.
Zero data loss on team transition
Now
Cockpit current
490 days of unified KPI data. Every metric queryable. Every trend explainable.
Blended ROAS 2.8× · CPL £84 · CVR 3.2%
Outcomes
Number for every metric. Alfred reconciles every source into a single agreed figure — automatically, every day.
Reduction in time spent on manual reporting. From 8–12 hours per week to 30 minutes.
Conflicting numbers in weekly reports. Alfred resolves every attribution dispute before the cockpit is delivered.
