Daily Bulletin — Alfred for Marketing
Alfred analyses every campaign across every platform before your team starts work — surfacing KPI trends, macro signals, and competitor moves. Kill. Continue. Scale. Every campaign. Every day.
Good morning · Monday, 7:14 AM
ranked by business impact
1
Pipeline at risk
3 deals stalled at proposal — win-pattern break
£1.84M
2
CAC drifting up
LinkedIn ICP fit down 24pts over 6 weeks
+£380
3
Expansion signal
Meridian usage +40% — ready for upsell
£28k ARR
7 platforms scanned overnight · 0 missed
Open brief
Campaign actions, KPI trends, and market signals — synthesised every morning, before your team opens a single dashboard.
Campaign actions
Kill, Continue, or Scale for every active campaign across every platform — decided overnight, ready before 8am.
KPI trends
ROAS, CPL, conversion, spend — the delta vs yesterday, 7-day, and 30-day, with the campaign driving each move.
Macro & competition
Competitor launches, search-demand shifts, and CPM moves flagged in the brief before they show up in your CPL.
One directed action
Not a dashboard to read. The specific corrective action, routed to the person who can act on it.
Today’s bulletin
12 campaigns · 4 platforms
Meta Brand Awareness
Meta
0.7× ROAS · CTR ↓ 44% · £4,800 / mo all wasted
Kill
Google Search Intent
3.1× ROAS · CTR ↑ 28% · headroom to scale +30%
Scale
LinkedIn Demand Gen
1.9× ROAS · flat CTR · stable and within target
Continue
Today’s KPIs
Portfolio
Blended ROAS 2.8× ↑ · CPL £84 ↑ · CVR 3.2% ↑
3 up · 1 down
Features
Campaign health, KPI trends, and market signals — synthesised every morning before your team opens a single dashboard.
01 — Campaign health
Kill. Continue. Scale. Every campaign. Every morning.
Alfred reviews every active campaign across every connected platform overnight and delivers a decision for each before your team starts work. Kill means stop today. Continue means healthy, no action. Scale means it’s outperforming and budget headroom exists to grow it now.
Kill
Continue
Scale
All platforms
Daily · before 8am
Campaign decisions · today
Meta Brand Awareness Q2
0.7× ROAS
↓ 44%
Kill
Google Search — Intent
3.1× ROAS
↑ 28%
Scale
LinkedIn Demand Gen
1.9× ROAS
→ Flat
Continue
Meta Retargeting APAC
3.4× ROAS
↑ 18%
Scale
Google Brand — UK
2.2× ROAS
→ Stable
Continue
Blended ROAS
2.8×
↑ +0.4× vs yesterday
Cost per Lead
£84
↑ +£12 vs yesterday
Conv. Rate
3.2%
↑ +0.6pp vs yesterday
Total Spend
£2,140
→ On budget
02 — KPI trends
What changed in your numbers overnight. And why.
Alfred tracks every key metric across your portfolio — ROAS, CPL, conversion rate, spend, impressions, clicks — and surfaces the delta every morning. Not raw numbers: the change vs yesterday, vs the 7-day average, and vs the 30-day average — and which campaign is driving each movement.
Day-on-day delta
7-day trend
30-day baseline
Campaign attribution
03 — Macro and competition signals
What’s happening in the market that affects your campaigns today.
Alfred monitors external signals that affect your performance — competitor activity, search-volume shifts, CPM fluctuations, and demand changes. When a competitor launches a campaign targeting your audience, Alfred flags it in the brief the next morning — before it shows up in your CPL.
Competitor moves
Market demand
Opportunity
CPM fluctuations
Category intent
Competitor
Competitor A launched a new prospecting campaign on Meta. CPMs in your ICP up 18% overnight. Reinforces today’s Kill on Meta Brand Awareness.
Market
Search intent for your category up 22% this week — a 90-day high. Open window for Google Search scaling, with budget from the Meta Kill.
Signal
LinkedIn CPMs down 12% — inventory has expanded. Cost efficiency on Demand Gen is improving. No action today, but Alfred is tracking it.
Performance impact
Teams that act on Alfred’s daily Kill, Continue, and Scale decisions consistently improve portfolio ROAS — because budget stops bleeding on underperformers and scales on winners the same day Alfred detects the signal.
Without the Daily Bulletin
Time to identify underperformer
5–7 days avg
Budget wasted before action
£8,400 / quarter
Blended portfolio ROAS
1.9× avg
With Alfred’s daily decisions
Time to identify underperformer
Next morning ↓
Budget wasted before action
£620 / quarter ↓
Blended portfolio ROAS
2.9× avg ↑
How Alfred knows overnight. Alfred runs campaign analysis after midnight using data from all connected ad platforms. By the time your team starts work, the decisions are made and the brief is in their inbox.
Enterprise ready
Alfred Daily Bulletin operates across every platform, every market, and every team — with role-based delivery, multi-brand support, and the integrations enterprise marketing organisations require.
Alfred Core — Enterprise
One brief per leader. Across every market.
From a single team to a global marketing organisation. Alfred delivers the right brief to the right person — CMOs get the portfolio view, platform teams get the campaign detail, and no one spends the morning pulling reports.
Role-based brief delivery
CMOs receive the portfolio summary. Performance teams receive campaign-level detail. Each role gets the brief relevant to their decisions.
Multi-platform and multi-market
Alfred monitors campaigns across Google, Meta, LinkedIn, and Amazon across every market — aggregated into one morning brief with market-level breakdowns.
Configurable delivery and alerts
Set delivery time, format, escalation thresholds, and which signals trigger an immediate alert versus the morning brief.
Platform specifications
Ad platforms connected
Google · Meta · LinkedIn · Amazon
Brief delivery time
Daily · configurable · 06:00
Campaigns monitored
Unlimited
KPIs tracked
ROAS · CPL · CVR · Spend
Macro signals
Competitor · Market · Opportunity
Multi-market support
Yes — market-level briefs
Data isolation
Logically isolated per customer
Customer data used for training
Never
Logically isolated
No cross-customer data
Multi-brand
API access
Alfred Core
Alfred builds a private intelligence library for your brand — every campaign, every metric, every decision, every outcome — so the Kill, Continue, and Scale recommendations it makes today are grounded in everything that has happened before.
Alfred knows which campaign types consistently underperform for your audience — so Kill signals fire earlier, not after the damage has compounded.
Alfred learns your KPI thresholds from your own historical data — not industry benchmarks. What counts as a declining ROAS is calibrated to your brand.
Macro signals are contextualised by history. If a competitor launched a similar campaign six months ago and it didn’t affect you, Alfred factors that in.
Alfred’s memory — campaign decision history
Week 1
First brief delivered
12 campaigns connected. KPI baselines set. Macro monitoring activated.
Blended ROAS 1.9× · CPL £96
Week 2
First Kill — Meta Prospecting EU
ROAS dropped to 0.8× after 3 days. Flagged overnight, killed before Monday reports.
£3,200 / mo wasted spend recovered
Week 4
Scale signal — Google Search Intent
ROAS hit 3.1× with budget headroom. +30% scale executed same morning.
Portfolio ROAS 2.4× ↑ · CPL £74 ↓
Week 6
Competitor signal — Competitor A Meta launch
CPM spike detected overnight. Meta Kill reinforced, budget redirected to Google before standup.
Budget protected · ROAS held at 2.8×
Week 8
Pattern confirmed by Alfred Core
Meta prospecting consistently underperforms after day 14 for this audience. Threshold auto-adjusted.
Blended ROAS 2.9× · CPL £68 · lowest on record
Outcomes
06:14
Average delivery time. Before your first meeting, before the first platform report is opened.
2.9×
Average blended portfolio ROAS for teams that act on Alfred’s daily Kill, Continue, and Scale decisions.
↓ 93%
Reduction in wasted spend per quarter — from £8,400 to £620 — when underperformers are killed the morning Alfred detects the signal.
