Creative Intelligence — Alfred for Marketing
Alfred catches creative fatigue before your CPL does. Every creative gets a daily decision — Continue, Refresh, Kill. When something needs replacing, Alfred writes the brief and, on your approval, launches the campaign.
Creative health · 24 assets monitored
live
Summer Sale V3
CTR 1.8% ↓
Kill
Holiday Promo A
CTR 2.4% →
Refresh
Brand Story B
CTR 3.1% ↑
Continue
UGC Reel C
CTR 3.6% ↑
Continue
Every creative. Every channel. Every day. Alfred runs your full creative portfolio each morning and hands you one decision per ad — before the first meeting.
Fatigue detection
CTR decay and frequency tracked daily across every creative and channel — caught at the inflection point, not a week later.
Continue · Refresh · Kill
Not a dashboard to interpret. One clear decision for every creative, ranked by urgency, every morning.
Brief generation
Every Refresh or Kill comes with a complete creative brief — hook, copy, visual, format — built from your best performers.
Launch without delay
Approve the brief and Alfred configures and launches the replacement campaign. Kill-to-live drops from weeks to hours.
Today’s creative actions
14 creatives · 4 channels
Summer Launch V3
Meta
Freq 4.2× · CTR ↓ 41% · £1,840 wasted this week
Kill
Product Demo Short
Freq 3.1× · CTR ↓ 18% · £940 at risk this week
Refresh
Testimonial Series B
Freq 1.4× · CTR + 12% · above your 90-day average
Continue
Brief queue
Ready
5 replacement briefs generated from your top-performing creatives
Ready
Features
Five capabilities working in sequence. Alfred detects the problem, makes the decision, generates the brief, and — on your approval — launches the replacement.
01 — Creative fatigue detection
Catches fatigue before CPL tells you about it.
Alfred monitors CTR decay rate and frequency accumulation simultaneously across every active creative, every channel, every day. It detects fatigue at the inflection point — not after the damage has compounded for a week.
CTR decay rate
Frequency
Daily monitoring
All channels
CTR decay — last 7 days
Summer Launch V3
Kill
Product Demo Short
Refresh
Testimonial Series B
Continue
▶ Continue
Performance is healthy. CTR stable or growing, frequency within your audience’s tolerance. Alfred flags when this changes.
⟳ Refresh
Early fatigue detected. CTR decay has begun but CPL hasn’t moved yet. Rotate within the next 3–5 days. Brief is ready.
■ Kill
Significant fatigue. Every day this runs costs budget with diminishing return. Pause today. Replacement ready to launch.
02 — Continue, Refresh, or Kill
Three decisions. No ambiguity.
Alfred doesn’t give you a dashboard to interpret. It gives you a decision for every creative, every morning. Continue means healthy. Refresh means fatigue is beginning — rotate before CPL climbs. Kill means it’s damaging performance and needs to stop today.
Continue
Refresh
Kill
Ranked by urgency
03 — Creative brief generation
Doesn’t just flag the problem. Generates the fix.
When Alfred recommends a Refresh or Kill it doesn’t stop at the diagnosis. It generates a complete creative brief — hook, copy direction, visual direction, format, audience — grounded in your highest-performing creative history. Not generic templates. Your patterns.
Hook generated
Copy direction
Visual brief
Format
From your best performers
Alfred-generated brief — from your top 3 creatives
Hook
“Stop losing pipeline to deals that go dark.”
Format
15s video — problem-first, single CTA. No logo until 12s.
Visual direction
Dark UI on screen. Warm human face in frame. Mirrors your April winner.
Why this works
Your 3 highest-CTR creatives all open with a named pain in the first 2 seconds.
✓
Fatigue detected — Summer Launch V3 flagged Kill
✓
Brief generated from your top performers
→
Campaign configured — targeting, budget, placements
4
Review and approve — awaiting your sign-off
5
Campaign live — Alfred begins monitoring
04 — Campaign creation and launch
Brief approved. Campaign live. No delay.
Once the brief is reviewed and approved, Alfred creates and launches the replacement campaign directly — targeting, budget, placement, and creative — without rebuilding it in the ad platform. The gap from a fatigued creative dying to its replacement going live drops from weeks to hours.
Auto targeting
Budget carried over
Placement matched
One-click launch
05 — Historical pattern learning
Your audience’s fatigue curve. Not an industry average.
Alfred uses your audience’s actual fatigue curve — learned from your own creative history — not an industry benchmark. Your audience may fatigue at frequency 3 or frequency 8. Alfred knows which. Every brief is grounded in what has actually worked for your brand.
Your fatigue curve
90-day history
Audience thresholds
Compounds over time
Your audience fatigue threshold — learned from 90 days
Fatigue begins
Freq. 2.8× avg
Kill threshold
Freq. 3.8× avg
Industry average vs. your brand
4.5×
Industry avg
2.8×
Your brand
Performance impact
Alfred connects directly to your ad platforms. As fatigued creatives are replaced, Alfred tracks the CPL and ROAS recovery — so every rotation decision is tied to a measurable outcome.
Before Alfred’s rotation recommendations
Average CPL
£68
ROAS
1.8×
Wasted spend / week
~£4,200
8 weeks following Alfred’s decisions
Average CPL
£41 ↓ 40%
ROAS
3.1× ↑ from 1.8×
Wasted spend / week
~£480 ↓ 89%
How it works. Alfred connects to Meta, Google, and LinkedIn ad accounts. It tracks CPL and ROAS at the creative level, not the campaign level — so the impact of each rotation decision is directly attributed, not estimated.
Enterprise ready
Alfred Creative Intelligence operates across every channel, every market, and every team — with the integrations and control enterprise marketing organisations require.
Alfred Core — Enterprise
Monitor every creative. Across every channel.
From a single campaign to a global creative portfolio. Alfred tracks unlimited creatives across Meta, Google, LinkedIn, TikTok, and more — generating briefs and launching replacements at any scale.
Multi-channel and multi-market
Track creatives across every ad platform and every market from a single workspace, each with its own fatigue thresholds.
Native ad platform integrations
Direct connections to Meta Ads, Google Ads, and LinkedIn Campaign Manager — reads performance and launches campaigns without leaving Alfred.
Agency and multi-brand support
Manage multiple brands and clients from one workspace. Each brand keeps its own creative history, fatigue curve, and brief library.
Platform specifications
Ad platforms connected
Meta · Google · LinkedIn · TikTok
Creative monitoring
Daily — before 8am
Creatives tracked per brand
Unlimited
Brief generation
Automatic on Refresh / Kill
Campaign launch
One-click from brief to live
Multi-brand support
Yes — separate workspaces
Data isolation
Logically isolated per customer
Customer data used for training
Never
Logically isolated
No cross-customer data
Multi-brand
API access
Alfred Core
Alfred builds a private creative pattern library for your brand — every creative, every outcome, every fatigue pattern — that makes every future brief more accurate than the last.
Alfred learns your audience’s actual fatigue curve from your own creative history — not an industry average.
Every brief is grounded in your highest-performing creative patterns — the hooks, formats, and visual directions that have worked for your brand specifically.
When a team member joins or an agency rotates, your creative institutional knowledge stays. Alfred’s memory doesn’t depend on who’s in the room.
Alfred’s creative memory — 8-week campaign history
Week 1
Baseline established
14 creatives connected. Fatigue thresholds calibrated from 90-day history.
Avg CPL £68 · ROAS 1.8×
Week 2
First Kill signal — Summer Launch V2
Fatigue detected 6 days before the team noticed. Brief generated same morning.
CPL on this creative: £112
Week 3
Replacement campaign launched
Brief approved. Alfred launched Testimonial Series A. Running within 4 hours.
New creative CPL: £38 ↓ 66%
Week 5
Pattern identified by Alfred Core
Problem-first hooks consistently outperform benefit-first hooks for this audience.
Brief template updated
Week 8
Portfolio efficiency confirmed
3 Kills actioned. 5 Refreshes rotated. 6 Continues at full budget.
Avg CPL £41 · ROAS 3.1× ↑
Outcomes
Every creative monitored. Every decision surfaced. Every morning before the first meeting.
Average CPL reduction within 8 weeks of following Alfred’s Continue, Refresh, and Kill decisions.
Average time from Kill signal to replacement campaign live. Was weeks. Now hours.
