Industry · B2B
Blended ROAS
↑ +0.4× this week
Avg CPL
↑ +£12 — Meta drag
Forecast confidence
↑ vs 61% CRM avg
Q2 commit
↑ +£140k vs last week
Deviation alerts
Action required today
The problem
Every function in your business operates from its own version of the truth. Revenue, marketing, and leadership each work from different data, different tools, and different narratives.
Reconciling them takes longer than acting on them. By the time the signal reaches the right person in the right form, the deal has slipped, the campaign has wasted the budget, the quarter is already gone.
Alfred closes that gap.
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Win rate dropped 14% — root cause identified
Wrong ICP in top-of-funnel. Marketing spend shifted before next week’s campaign brief.
Alfred Core
Now
3 warm accounts surfaced — outreach ready
Website behaviour + LinkedIn engagement signals. Pre-written sequences attached.
Sales
2h ago
Deal deviation — Champion gone silent on Nexus Corp
No stakeholder contact in 12 days. Economic buyer not yet engaged. Corrective action ready.
Risk
4h ago
LinkedIn CPM up 38% — budget reallocation recommended
Competitor campaign targeting same ICP. Shift £4,200 to Google Search. Brief ready.
Marketing
5h ago
Q2 forecast updated — 94% confidence, £1.84M
Deal-level predictions grounded in win history. 3 deals moved from commit to upside.
Revenue
6h ago
Alfred Core
Alfred Core sits beneath every module — a continuously reasoning intelligence layer that unifies signals across marketing, revenue, and business context, maintaining a living understanding of how they connect, compound, and conflict.
Capability
What it means for B2B
Cross-Function
Cross-Function Intelligence
Lead quality, pipeline progression, and campaign spend interpreted together — not in separate tools by separate teams. When marketing spend increases but lead quality drops, Alfred connects the two before the quarter is over.
Root Cause
Root Cause Intelligence
When the win rate drops, Alfred traces it to the source. Wrong ICP. Weak discovery stage. Deals slipping at procurement. You get the cause — not a dashboard showing the effect — with enough time to act.
Institutional Memory
Institutional Memory
Alfred learns the anatomy of every deal your team has ever closed — the signals that predict a win and the patterns that precede a slip. Every new hire inherits what used to live only in your top performers’ heads.
Compounding
Compounding Intelligence
Every module you activate makes every other module smarter. Every new deal sharpens the model. The system compounds as your business grows — intelligence that gets more accurate the longer it runs.
Start with the function where the pressure is highest. The core carries forward.
Alfred for Marketing
B2B marketing is judged on a standard most tools weren’t built for. Alfred gives marketing leadership a continuous, cross-functional view of what’s working, what’s drifting, and what to change before it costs a quarter.
Daily Bulletin
Alfred’s brief lands before your first meeting. What moved overnight, what’s at risk in the pipeline, what needs a decision today — structured, ranked by business impact, and ready to act on.
See Daily
Unified KPI Cockpit
Every channel consolidated into a single cross-functional view. Awareness, engagement, lead quality, and revenue influence aligned in one system. No manual reporting. No reconciliation cycles.
See Unified
Spend Mix
Set your goals — ROAS, CAC, leads, revenue. Alfred builds the right spend mix across every connected platform, tracks daily, and nudges you with the exact corrective action to stay on trajectory.
Learn More
Creative Intelligence
Every asset monitored across its lifecycle. Fatigue detected before CPL climbs. Continue, Refresh, or Kill — every creative, every day. Alfred generates the image, writes the brief, and launches the campaign.
See Creative
Anomaly Alerts
Alfred reads the trend behind every metric before it becomes a problem. When a pattern is heading wrong, Alfred surfaces the warning, diagnoses the trajectory, and nudges the right person — while there is still time to act.
See Anomaly
AI Visibility Score
Your B2B buyers research solutions through AI before they reach your website. Alfred tracks how your brand surfaces across ChatGPT, Perplexity, Gemini, and Copilot — and tells you exactly what to create to close the gaps.
See AI
Seek Alfred
A conversational intelligence layer connected directly to your live data and business context. Ask anything about marketing and pipeline — answered instantly, in plain language, without an analyst in the loop.
Ask Alfred anything
You asked Alfred
Which campaigns are generating leads that actually close?
Alfred
Google Search Intent is your highest-quality source — 68% of closed deals this quarter touched it. LinkedIn Demand Gen drives volume but close rate is 18pp lower. Meta Brand Awareness has zero closed-deal attribution in the last 90 days.
Alfred for Sales
B2B selling is pattern recognition at scale. The deals that close share a shape. Alfred runs your entire revenue operation from the first intent signal to the signed contract.
01 — Intent Intelligence
Alfred monitors website behaviour, LinkedIn activity, and engagement signals to surface warm accounts before your competitors know they’re in market. It scores the signal and hands your rep a pre-written outreach sequence ready to send.
Warm accounts — surfaced today
Nexus Corp
Intent score: 84
Pricing page × 4 · LinkedIn × 2 execs
Meridian SaaS
Intent score: 71
Case study downloads · careers page
Outreach ready: Pre-written email, LinkedIn message, and call script for Nexus Corp — personalised to their stack and role.
Deal brief — Nexus Corp · Discovery call
Champion
Sarah Chen, VP RevOps
Economic buyer
Not yet engaged
Competitive risk
Competitor A mentioned
Top question: “How are you currently tracking the gap between MQLs and SQLs?” — based on your 3 best-performing discovery calls for this ICP.
02 — Deal Intelligence
Before any call, Alfred generates a complete deal briefing — stakeholder intelligence, a time-blocked agenda, discovery questions tailored to deal stage, competitive risk flags, and the right content to share.
03 — Deal Deviation
Deal Deviation watches every live opportunity against your historical winning patterns. Silent champion. Missing economic buyer. Competitor mentioned on day 34. Alfred flags it early with the corrective action already attached.
Deal deviation — Meridian SaaS
Risk signal
Champion silent 12d
Missing pattern
Economic buyer not engaged
Historical match
8 of 11 similar deals lost
Action: Re-engage champion with executive sponsor intro. Alfred has drafted the email. Stage probability revised: 68% → 42%.
Q2 forecast · updated now
Commit
£1,840,000
Upside
£2,210,000
Confidence
94% · AI-grounded
vs. CRM stage-weighted
£2,640,000 · overstated
04 — Forecast Intelligence
Forecast Intelligence replaces stage-weighted CRM probability with deal-level predictions grounded in your own win history. Your number updates in real time as deals move — not at the end of the week when the spreadsheet gets refreshed.
05 — Sales Play + Coaching
Sales Play reverse-engineers every closed-won deal and turns the patterns into the methodology your entire revenue organisation runs on. Coaching Intelligence benchmarks every rep against your top performers with a 30-day plan generated automatically.
Rep coaching · Jamie Walsh
vs. top performers
−18pp close rate
Root cause
Weak multi-thread discovery
Economic buyer engaged
22% vs 71% top performers
30-day plan: Economic buyer engagement focus weeks 1–2. Shadow top performer on next 2 enterprise calls.
What changes
Faster from deal signal to rep action — before the window closes and the competitor gets there first.
Forecast accuracy with Alfred’s deal-level model. Leadership presents a number they can actually defend.
View across marketing, sales, and leadership. Every function working from the same picture, every morning.
Institutional memory. Every deal pattern, every ICP signal, every outcome — retained and compounding from day one.
