Industry · eCommerce
Alfred for Marketing
Alfred for Sales
Powered by Alfred Core
Blended ROAS
↑ +0.6× this week
Blended CAC
↑ +£6 — Meta dragging
Add-to-cart rate
↓ −0.4pp since Monday
Revenue today
↑ +18% vs yesterday
Anomaly
Creative fatigue · Meta
The problem
The signals that determine whether a quarter succeeds are already inside your stack — in your ad platforms, your storefront, your analytics tools, your CRM. The problem is that they live in isolation, interpreted separately, and reconciled too late.
By the time fragmented data becomes a coherent report, ROAS has already eroded. A fatigued creative has quietly drained a week of budget. A wholesale account has shown three weeks of declining reorder velocity before anyone notices.
eCommerce leadership faces a decision speed problem. Closing that gap is precisely what Alfred was built to do.
Book a demo
ROAS erosion traced — Meta creative fatigue
Blended ROAS down 0.4× over 6 days. Summer Collection V3 frequency at 3.8×. Brief generated.
Alfred Core
Now
Add-to-cart dropping — mobile checkout anomaly
Mobile add-to-cart rate fell 0.4pp since Monday. Desktop stable. Possible UX regression.
Alert
2h ago
Spend Mix — £3,800 reallocation recommended
Meta marginal ROAS below 1×. Google Search headroom available. ROAS improvement: +0.5×.
Marketing
3h ago
Wholesale — Meridian Retail showing churn signals
Reorder velocity down 34% over 3 weeks. Last rep contact: 18 days ago. Action ready.
Revenue
5h ago
AI Visibility — competitor gaining on discovery prompts
Competitor A cited in 68% of “sustainable activewear” prompts. Your score: 31.
AI Search
6h ago
Alfred Core
Alfred Core is the continuously reasoning intelligence layer that sits beneath every Alfred module. For eCommerce, it ingests signals from your ad platforms, CRM, and analytics tools — maintaining a living, cross-functional picture of how they connect.
Capability
What it means for eCommerce
Cross-Function
Cross-Function Intelligence
Ad spend, creative health, conversion rates, and revenue outcomes interpreted together. When your blended CAC rises but ROAS appears stable, Alfred finds the creative or channel that’s quietly degrading contribution margin.
Root Cause
Root Cause Intelligence
When ROAS drops, Alfred traces the cause. Platform shift, creative fatigue, audience saturation, or checkout friction — you get the diagnosis with enough lead time to act, not a dashboard showing the effect after the week has burned.
Institutional Memory
Institutional Memory
Alfred learns what healthy looks like in your business. Seasonal demand patterns, peak-window benchmarks, high-converting audience profiles, category-level fatigue curves. Every inference sharpens over time.
Compounding
Compounding Intelligence
Every module you activate makes every other module smarter. As your catalogue scales and your channel mix grows, Alfred’s model becomes more accurate — not more complex to manage.
Start with the function that needs it most. The intelligence carries forward as you expand.
Alfred for Marketing
eCommerce marketing operates under relentless execution pressure. Creative cycles compress. Channel performance shifts daily. Budgets are measured against contribution margin, not just ROAS. A single misspent week can set a quarter back.
Daily Bulletin
Alfred’s brief lands before your first call. What moved overnight, what drove it, what requires a decision today — structured by business impact. No report to pull.
See Daily
Unified KPI Cockpit
Paid search, paid social, organic, email, and affiliate — consolidated into a single view. Spend, conversion, revenue contribution, and efficiency aligned in one system. The manual reporting cycle, gone.
See Unified
Anomaly Alerts
Alfred reads the trend behind every metric before it becomes a problem. A CPC climbing toward threshold. An add-to-cart rate on a three-day decline. Warning surfaced and diagnosed — while there is still time to act.
See Anomaly
Spend Mix
Set your goals — ROAS, CAC, revenue. Alfred builds the right spend allocation, tracks daily, and nudges you with the exact corrective action to stay on trajectory. In eCommerce, misallocation compounds fast.
See Spend
Creative Intelligence
Fatigue detected before CTR collapses. Continue, Refresh, or Kill — every creative, every day. When something needs replacing, Alfred generates the image, writes the brief, and launches the campaign.
See Creative
AI Visibility Score
Your buyers discover brands and products through AI before they run a Google search. Alfred tracks how your brand and catalogue surface across ChatGPT, Perplexity, Gemini, and Copilot — and guides what to create.
See AI
Seek Alfred
A conversational intelligence layer connected directly to your live data and business context. Ask anything about marketing and pipeline — answered instantly, in plain language, without an analyst in the loop.
Ask Alfred anything
You asked Alfred
Where are we losing conversion between ad click and checkout?
Alfred
The biggest drop is at the product page on mobile — 68% of ad traffic lands there but only 2.1% add to cart vs 3.6% on desktop. This started Monday and correlates with your latest deploy. Google Shopping campaigns are the most affected.
Alfred for Sales
For eCommerce businesses running B2B, wholesale, or enterprise retail partnerships, the difference between a closed account and a lost one is often a signal visible in the data and missed in the noise.
01 — Prospecting Intelligence
Alfred monitors engagement signals, website behaviour, and content interactions to surface warm wholesale accounts before your competitors know they’re evaluating. Ranks by propensity. Pre-written outreach sequence ready to send.
Warm wholesale accounts — today
Meridian Retail Group
Signal: 88
Catalogue × 6 · pricing × 3 · 2 LinkedIn execs
Nord Collective
Signal: 72
Case study views · sustainability pages
Outreach ready: Pre-written email for Meridian Retail — personalised to buying role and product category.
Account health — Meridian Retail
Reorder velocity
↓ 34% over 3 weeks
Last rep contact
18 days ago
Historical match
7 of 9 similar patterns churned
Action: Re-engage with new season lookbook + exclusive preview. Churn probability: 74% if no contact this week.
02 — Account Health + Deal Deviation
Deal Deviation watches every active wholesale account against your historical patterns. Declining reorder velocity. Silent buyer. Missing procurement sign-off. Alfred flags the drift early with the corrective action already attached.
03 — Forecast Intelligence
Forecast Intelligence replaces stage-weighted CRM probability with account-level predictions grounded in your own win history and reorder patterns. Your number updates in real time as accounts signal.
Wholesale forecast · Q3 · updated now
Commit
£2,140,000
Upside
£2,680,000
Confidence
91% · AI-grounded
At-risk accounts
3 accounts · £340k
What changes
More efficient spend when channel and creative signals are acted on the same day — before the inefficiency compounds into a bad week.
Faster creative decisions. Fatigue caught and replaced before CTR collapses and the budget has already burned.
Saved every morning across the team — from manual reporting, platform tab-switching, and spreadsheet reconciliation.
Seasonal memory. Alfred learns your peak-window patterns and audience benchmarks — and applies them automatically every cycle.
